SEO Optimization Tips and Tricks for eCommerce
SEO is vital to increase your visibility online which can bring a lot of traffic to your site and convert it to sales. Some people say you should not make a big deal out of it, but you should not disregard it.SEO can be divided into two parts:
- Technical SEO
- Content optimization
- Link building
- Online branding
- Public Relations
On-page SEO can include optimizing your keywords, title, meta-descriptions, images, URL, heading tags, content, internal links, and fixing issues on technical side such as robot.txt, sitemaps, and page speed.
FindYourFine is one example of an optimized website. The products ranking is improving after a month. The keywords have improved their rank from >50+ to 18 or 20 without doing paid traffic on keywords “best fat burner for women” and “fat burner for women.”
Before optimization, they were stuck and didn’t move an inch. Currently, they improved a lot not only in rank but in organic keywords.
Data from Ahrefs
When it comes to bounce rate its usually normally higher in product pages due to the length of the content. It doesn’t mean entirely that it's not the product what the customers are looking for but due to the length of the content. To also help minimize this, Find Your Fine testimonials and reviews were added to keep adding new content and for customers to check other reviews before buying.
SEO Tips For On-Page Optimization
SlimFitShapers, their store was optimized on body shapers and waist trainers. If you have a lot of product to sell, you can put them under collections.
Image from SlimFitShapers
They also added related products below to lower the bounce rate besides the blogs with internal links linking to pages or a specific product page.
For product pages be sure you’ll have the right amount of content (not too long and not too short). For blog posts, you can write as much as you want as long as you base it on users or readers intent.
Optimize your store with keywords in the title, meta description, URL, images and within the content. Be sure not to over-optimize like what other stores are doing by adding all the keywords in one page including location to rank locally. Your page should have 2-3 keywords and the rest you should use LSI (Latent Semantic Index).
LSI are words you can use that’s related to your specific keywords. For example if your keyword is auto, LSI to this are vehicle, brands (BMW, Ford, Honda), cars, and more.
In some social media groups related to ecommerce or dropshipping, they say in their initial training that you should not make a big deal out of it.
If you forget about SEO, then you will never scale your store. You’ll be stuck like everyone else then after a few months, you will either give up or close your online store.
1. Do Research
Be sure to do keyword research and competitor research before you do this. You can use tools such as Ahrefs, SemRush, Keywordtool, Screaming Frog, and Spyfu for paid ones. Free ones are Google Trends, Google Insights, Social Media, and SEO analyzer sites which you can search when you type it on Google.
Using these tools will let you know the volume of search per month, keyword difficulty, and their trends. You can choose keywords that are specific and not broad with high local searches. Targeting high volume searches with a high level of keyword difficulty will take time.
Doing competitor research and analysis will help you know their strategy so you can either catch up or outrank them. This is an excellent way to come up with a plan and implement it. Be sure to know the Do’s and Dont's when doing SEO.
Besides what’s mentioned above, you will also identify current issues your site is facing now probably related to page speed, crawl errors, sitemap, and more.
It’s good to use multiple tools to get data and compare them, as no single tool is perfect. There are popular tools which have higher accuracy, and if you’re not familiar with them, it will take time for you to understand and which ones to use
2. Identify Current Issues
Once your store is up and running, do a complete site audit to figure out which errors you have missed or new errors you have identified. Use paid tools such as Ahrefs and SemRush for paid or you can use the free tool, Google Search Console.
Screaming Frog is helpful to identify issues fast such as HTTP redirect errors, title, and meta-description to increase the SEO and conversion rate.
There are some issues you can’t solve though depending on the CMS you are using. Most use Shopify as it’s easy to set up, but you should know that some optimization can’t be improved such as image optimization due to Shopify’s CDN, there is also forced URL structure, and more. Try to improve other areas where you can optimize more.
3. Site Architecture
Having a great site architecture can positively affect a website’s ranking and conversion. The reason for this is to pass the link juice from the home page to your store’s product pages.
An excellent way to understand this is to graphically show you this example below.
4. Internal Linking
This is where you link your pages to your other pages within your site to give power and help rank your keywords. Be sure not to overdo it as Google see this as unnatural. Try to link naturally as possible.
5. Mobile Site Optimization
Due to increase usage of smartphones, most people are shopping now using their mobile devices. Thus it’s necessary to optimize your site not only for desktop but also for mobile.
With the development of responsive website design, you can avoid duplicate content that works on different devices such as PC, tablet, and mobile phones.
6. Adding Social Media
What helps a site rank is social signals. This allows Google to determine the importance of your website or brand. When choosing what social media to target, I suggest to target where your customers are hanging out.
If you have a local business, be sure to put the NAPs (Name, Address, and Phone number). If you can add more information like when and what time the store opens and closes, the better. This will help your customers locate your store online using location-based keywords. Also, this will help improve your site’s rank locally.
SEO Tips For Off-Page Optimization
Link building helps the site increase its rank, visibility, and brings traffic. There are various ways to do it such as guest posting, broken link building, and more.
Here are lists of what you can do:
1. Add your website on GMB (Google My Business)
2. Adding to directory listings - Be sure to check the sites and don’t add on any directory listing sites.
3. Outreach to bloggers and website owners about your brand to get citations. Let them know you’re having a giveaway or sale on specific products.
4. Reach out to influencers
5. Do email marketing
6. Advertising- This is an excellent way to test some ads out to know where your customers are.
Optimizing your online store for search engines such as Google will help increase your organic sales. This, in turn, will increase traffic, conversions, and repeat customers/visitors.
Be aware that search engines are always updating their algorithm constantly. That’s why you need to be continuously updated to adjust your strategy accordingly.
The benefits of doing SEO is worth it. Hope this will boost your sales on your eCommerce store.