ClickFunnels vs Shopify...or Both?
ClickFunnels vs Shopify...or Both?
You have an eCommerce business, you get some sales, but want to scale it. And you want to see more sales and more revenue coming from it.
You have a Shopify store, but how do you take your business to the next level?
This article will show you how to do just that by using sales funnels with your Shopify store.
In this article you’ll learn:
- What the difference is between a sales funnel and a Shopify store
- The purpose of a sales funnel
- The purpose of a Shopify store
- Whether or not you need both
- Choosing the right sales funnel platform
By the end of this article, you will know which or both to use for your eCommerce business and why.
What is the difference between a sales funnel and a Shopify store?
So what is a sales funnel and how is it different from a Shopify store?
A sales funnel includes pages like upsells, downsells, opt-ins, etc. It takes your customers through a series of steps to lead them exactly where you want them to go. For example, you could have a page set up with the product and when they click to see the price or buy it, you send them first to an opt-in before the checkout on your Shopify store. It’s like you are holding their hand as they walk through the buying process to ensure they get where you want them to go: the checkout. A Shopify store is an online software platform that allows you to showcase your inventory so your customers can see what you have and purchase from you.
You may be wondering why not just use a Shopify store. To answer that question, let’s clarify the purpose of each.
The purpose of a sales funnel
There are two many purposes to a sales funnel. First, sales funnels help increase the value of each customer. With upsells, downsells, one time offers, etc., a sales funnel brings the customer through a series of steps to increase the amount the customer spends.
Sales funnels could have a frontend offer to peak the interest of the customer, and once the customer is in the front door, so to speak, you can offer them other products and services to go along with your initial product. And instead of only buying one product from you, the customer buys more, which increases the value of the customer.
Another purpose of a sales funnel is to collect email addresses. Why? To be able to market to your customers again and again. And by doing so, you have more lifetime customers. It’s always easier and less expensive to sell to someone who has already bought than to advertise to find new customers. It stands to reason, an email address is invaluable.
Not only can you decrease your ad spend through email marketing to your buying customers, but you can also capture the emails of those site visitors who didn’t quite bite the bullet and buy from you. You can email them promotions and special offers to try to convert them into paying customers.
Having that contact with customers and visitors can increase your sales exponentially and really take your business to the next level. Email marketing is essential in the online marketing world.
There are other things a sales funnel can do to help your business, but these are just two of the main reasons.
The purpose of a Shopify store
Shopify is an online commerce platform great for selling physical products for eCommerce. It allows you to create and customize an online store. The purpose of using Shopify is to have a home-base for your products where customers can see everything you offer. It’s also great for managing checkout and payments, inventory, and shipping. You can also keep track of your store’s data and analytics. It’s a necessary asset to any eCommerce business.
Sales funnels and Shopify - yes, you need both
Yes, you really do need both. You’re probably thinking right now, if they’re both so great, why can’t I just use one or the other? Why both?
Having both ClickFunnels and a Shopify store will optimize your sales and bring in more revenue. Here’s how: the competition that only uses a Shopify store doesn’t have the option to split test, testing two products at a time to see which would be more successful.
Using ClickFunnels with your Shopify store, you have the advantage of testing and split testing your products before adding them to your Shopify store. By doing so, you can see whether or not the product is a hit in the marketplace and, depending on the data you collect from the split test, you can either adjust the product itself or go in a completely different direction altogether. This maximizes your time and money to find the right products for your prospects and buyers.
Using both sales funnels and a Shopify store puts you in the lead in the very competitive industry of eCommerce.
Choosing the right sales funnel platform
The leading sales funnel platform today is ClickFunnels and by now you should know it’s the sales funnel platform I use and recommend.
But why choose ClickFunnels?
I use ClickFunnels for many reasons.
It’s reasonably priced and Shopify integrates really well with it. ClickFunnels has all the bells and whistles you would need to create or advance your eCommerce business and take it to the next level.
ClickFunnels has great training resources and support, a large Facebook group and a community where you can ask any questions, and top of the line marketing and sales funnel training that will teach you how to be successful in any business.
Hands down, ClickFunnels is the best sales funnel platform out there that any business would benefit from using.